9 Tips for effective Facebook ad targeting in 2023

9 tips for effective Facebook ad targeting in 2023

1. Target your competitors’ fans using Audience Insights

2. Use Custom Audiences for remarketing

3. Find people similar to your best customers with value-based lookalike audiences

4. Improve targeting with Facebook ad relevance diagnostics

5. Target people who have recently shopped from Facebook ads

6. Find your unicorn content

7. Get ultra-precise with layered targeting

8. Combine two unique audiences together

9. Use broad targeting to find your target audience

Once your ad has been running for a little while, you can check Audience Insights or Ads Manager to see which kinds of people Facebook chose for your ads, and how they responded. This can help you understand how to create your own target audiences for future campaigns.

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