Creating SEO-Friendly Content

If you fail to ensure effective search engine optimisation (SEO) for your website and its pages, your competitors will enjoy the traffic that could’ve been yours.

And that traffic could’ve been tremendous sales opportunities.

In the above illustration, you can see that it is easy for Google to direct a user looking to buy pet food to the pet store (Store A). This is because it is clear to the search engine what the store is about.

For the same reason, if a user asks for directions to where to buy a car, Google will also be able to quickly show results from Store B.

If you fail to ensure effective search engine optimisation (SEO) for your website and its pages, your competitors will enjoy the traffic that could’ve been yours.

And that traffic could’ve been tremendous sales opportunities.

In the above illustration, you can see that it is easy for Google to direct a user looking to buy pet food to the pet store (Store A). This is because it is clear to the search engine what the store is about.

For the same reason, if a user asks for directions to where to buy a car, Google will also be able to quickly show results from Store B.

In the case of Store C, we don’t know what it is  – not even Google knows. So Google won’t be able to direct to Store C those who are looking for what Store C has.

Google will only direct users to stores that it knows about.

You don’t want your website to be like Store C.

You also don’t want to have a store that only says “Pets” because that term can mean many things. Pet adoption, pet grooming, pet supplies… anything, not necessarily just a place to buy pet food.

And the worst thing you don’t want to do is to label your store as a pet shop when your products are something else.

Read more here: https://kasandz.com/creating-seo-friendly-content/