From Virtual Reality to Contactless Checkout, the latest Tech Trends for Retailers

Augmented reality (AR) is “an enhanced version of the real physical world that is achieved through the use of digital visual elements, sound, or other sensory stimuli and delivered via technology”. It is relatively new but is also a growing trend. Think of Snapchat filters that are popular among young people, such as the funny sunglasses cartoon features that you can transpose onto your face.  That is one example.  Retailers can use this technology to create a better experience for shoppers.