Fusion one marketing News Summary 16-30th November
Hello readers, we welcome you all once again to our blogs. We are back again with some new information to help you update about the new trends in online marketing.
18th November 2021
How to Create YouTube Ads: Part 2
In this blog, we will explore new ways to set up, target, and launch an effective ad on YouTube. You already know that there are six different types of YouTube ads. Go to your Google Gmail account. You will see an option that says are you a professional marketer. Click on it. On the dashboard, you will see an option saying “new campaign”. You will see different options. Select video for making a video ad. Select the ad format, enter the name for your campaign, select a campaign budget, and then choose the start and end date for your campaign. Next is to decide where you want your ad to appear. There are three choices, you can choose one. Select your target audience. You can also set up different campaigns depending on different kinds of audiences. Choose the right keywords so that people can find you easily. Now, after setting up everything, you are ready to launch. You need to choose if you want your ad to run as an in-stream or a display ad. If it is a display ad, you have to choose a title and a description. You should analyze and track the performance of each campaign. There are four types. The first one is views and impressions. You will see a views category and this helps you understand what percentage of the ad people viewed and understand how the ad drove those views. The second is an audience. This can be used to track engagement metrics, split up by age, gender, income, parental status, etc.
There are some awesome tracking capabilities available within the ads that you’re doing so that you could analyze track the performance of each campaign. So there are four main categories and we’re going to go through each one of these. And we recommend that you set up these before paying for views to ensure that you’re making the most out of your budget. Number three is you have a view rate that you can look at. View rate is important to know if the message is interesting or entertaining for people to even look at the ad or to watch the ads. The last is conversions. If you do not have a conversion, people are not taking that call to action and you will not drive leads or get the best return on your ROI. Click here for more information https://fusiononemarketing.com/how-to-create-youtube-ads-part-2/
November 22, 2021
What is a good lead?
The main aim of marketing is to get qualified leads that end in conversions. People only seeing your ads doesn’t mean sales or help your business to grow. You need conversion. It is important to analyze your metrics and qualify your leads for successful marketing. We have shared 4 ways to qualify leads for better clicks through rates and conversions.
What is the lead qualification?
The lead qualification will make sure the leads you attract through marketing campaigns and other ads are those that will fulfill your business goals.
Why is lead qualification important?
The end goal of marketing is sales and therefore it is important to get more out of your marketing than just clicks. If you are running paid ads and you have a high click-through rate, it means your ad is working in the areas of copywriting and having an eye-catching offer. If you are not getting a click, it does not mean anything.
How to set parameters?
You should know your target audience. To know your audience, you should use BANT that means budget, authority, need, and timing. Budget means the affordability of your potential customer to buy your products. Authority means can they make decisions. Need means what are their needs and timing means in what time frame they need a solution for their need.
We are sharing 4 ways to qualify clicks:
Be specific in ad copy: The best way to qualify potential customers is to be concise and honest in your copy.
Add price extensions to your search ads: One way to keep unqualified leads from clicking onto your ads is to put the price or starting price of your product in your ads.
Optimize lead forms for quality, not quantity: You can choose to opt for more volume or more quality leads in platforms such as Google and Facebook.
Add more questions to lead forms: By adding more questions that cannot be auto-filled you will find unqualified leads won’t take time to fill them out while qualified leads will.
The four steps given above will help your amp up your conversions.
Click here for a complete blog https://fusiononemarketing.com/what-is-a-good-lead/
November 25, 2021
The New Google Business Profile: Explained
In this blog, we will talk about what has changed in Google’s business profile and what these updates mean for businesses. They have added new features. You can easily verify your business which means that in Google’s eyes, you are a real business and that helps them to rank you. Now, you can manage your business from the app. You have to log in to your Gmail. You have to go to type your business name in Google search and this will give you different options. You will edit a profile where you can either edit or manage your information. You can also manage all of your locations on a single dashboard. It has now become very easy to edit all your basic information. You have to start at the edit profile button. A pop-up window will appear where you will have all the options like stat, your business information, product services, photos, etc. There is a secondary pop-up where you can find reviews, messages, and Q and A from your customers. You can also review and reply to reviews. You can also answer the questions asked by your customers. Now, in Google My Business you can also go in and see how many calls you received from the click to call. Remember one thing that you need to frequently update your new information and optimize it. Click here for more information https://fusiononemarketing.com/the-new-google-business-profile-explained/
29 November 2021
Apple Maps IOS 15 update
Apple has been promising major updates in the Apple iOS system. Here we have listed the major changes done in apple maps which include security enhancements, improvements to native apps, changes to the interface, bug fixes, as well as some new features and functions. There have also been changes to local SEO that are important especially the improved filtering options for local business searches.
Better filtering options for local business searches
Apple has taken a huge step to help users find the most relevant search results. This is important for small businesses.
Updated curated guides: Curated Guides are not a unique feature to the iOS 15 updated. These provide users with access to information on great local places to visit.
Why businesses should care?
Businesses should take advantage of this platform by claiming their apple maps listing. It is easy, fast, and free. Once your account is made, be thorough in filling out your listing information.
So, when you have to take action, you must take the above step. You should optimize your profile so that you can reach your potential customers.
Visit this link for a full blog https://fusiononemarketing.com/apple-maps-ios-15-update/
Visit our social media pages:
https://www.facebook.com/fusiononemarketing
https://www.youtube.com/user/fusiononemarketing
https://www.linkedin.com/company/fusion-one-marketing/
https://www.google.com/maps?cid=3371799425934360683
