Fusion One Marketing News Summery 1st to 15th Sept
Hello everyone, we are back with some new blogs. Our readers can read our blogs to get more information on the latest trends in online marketing. We make sure to update our readers with the latest and the most relevant information through our blogs.
September 6, 2021
How to create powerful cornerstone content?
The content on your website is important. You want to rank your posts highest on search engines. Cornerstone articles are longer and informative articles. They are a combination of different blog posts and cover all details related to a particular topic. The content is evergreen as it remains on your website forever. You can produce effective cornerstone content using keyword research. You would like to create content based on topics for which people are searching on the net. It can be a blog post or an article on your website.
How cornerstone content can help your SET strategy?
You can do internal linking using posts. You can link to other pages and posts on your website. This will help to improve your business in your industry and will also help to build trust with customers. It will give higher sales conversions. You should keep linking back to your cornerstone content to show Google that this is the most important information available on your website.
What articles are cornerstones?
You should have 4-5 main articles on your website that will target the keywords that you want to rank the most. If you have a bigger website, you can choose one cornerstone article for each topic. The articles you write should be thorough and well researched. The articles should be written by a professional. Make sure you write articles for your targeted audience. Never forget to optimize your posts for SEO. Use a strong title, create alt tags, have a powerful Meta description, add images, and use heading.
Regular maintenance of your post is also important to keep it refreshed so that it helps to boost your business. Make sure there are no broken links, you have updated the information, and link to new pages.
Click here to read the full article https://fusiononemarketing.com/how-to-create-powerful-cornerstone-content/
September 9, 2021
The top Facebook (And Instagram) updates you don’t want to miss
Facebook and Instagram have made some updates to help small businesses connect to potential customers, promote, and sell products. The first thing to check is to make sure your cover is not blurry. Check it on your mobile phone, and desktop. The banner size should be in the safe zone of 640×312. The profile picture should be of size 180 x 180 minimum. Make sure it fits exactly in the given space. Next is to fill out your description completely. The about piece should be short and engaging. Give more details of your business. You can use different areas for different things and keep it short and sweet. The next thing is a call to action button. You can use a call to action button on your Facebook page. You can go to settings on your business Facebook page and make settings as per your business needs. You can also use Instagram shop ads for your business. They are all types of sponsored ads and people can shop around. Facebook has a campaign idea generator that provides you campaign ideas, industry insights, and other tips. So, you can use the above tips to use your social media tools effectively for enhancing your business. Click here for more information https://fusiononemarketing.com/the-top-facebook-and-instagram-updates-you-dont-want-to-miss/
September 13, 2021
4 marketing laws every business needs to know about
Creating a marketing campaign is difficult. It includes many things. It is difficult for small business owners who have a limited budget. If you can afford it, you should hire a lawyer to review your marketing campaigns. The 4 important marketing laws necessary for every business are discussed here:
Trust in advertising standards
It is the most important law. Truth in advertising standards is important to prevent fraudulent advertising, stop scams, and help people who are fraud victims. It was set up by the FTC and applies to all types of media. This law makes sure that companies are not promising false claims.
Copyright laws in advertising
Images are important for marketing. When you choose an image for your business make sure it does not have copyrights. So, do your research. Make sure you can use images. You can choose royalty-free and open-source images. Avoid taking phrases, content, or photos from other brands and avoid making changes to a photo. Provide backlinks to the content creator if needed.
Terms of use
Copyright falls under “terms of use”. They are strict regulation for media use. This means that you cannot use every image in every situation. Some images with a standard license can be used in advertising, on websites, and in other business-related tasks.
Data usage laws
Every country has different laws on the collection and usage of user data. You should be informed of such laws for the country you do business in.
Thus, you should be aware of these 4 marketing laws. There are additional laws if you are working in the medical or health area. You should consult a lawyer and do thorough research on the laws specific to your place, industry, and market.
Click here for a full blog post https://fusiononemarketing.com/4-marketing-laws-every-business-needs-to-know-about/
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