How does IP Geolocation Improves Price Optimization Strategies?

VPN users may have an IP address that isn’t necessarily representative of their actual physical location. Because of this, it’s possible to have advertising results that are incorrect on both the positive and negative sides. Those who are wrongly categorised as not living in the region you’re trying to reach may lose out on potential customers. Sending adverts to people who don’t reside in the same area as you might also be an error. To avoid such mistakes , you can take help of the best IP geolocation database.

To get more info here: 

https://www.pointwc.com/what-are-the-most-common-geolocation-marketing-mistakes/