HOW TO USE MASLOW’S HIERARCHY OF NEEDS TO UNDERSTAND YOUR CUSTOMERS
Maslow’s hierarchy of needs gives a detailed analysis of human needs according to their various life stages. So, customer understanding is critical to building a viable business. A significant dose of psychological studies is all it takes to understand how to play the game to win in business. Whether you want to understand human nature or improve your strategic analysis for business deals, knowing your customers is vital.
