How to Write Meta Descriptions

One of the most easily disregarded aspects of online content production is the meta description.

Many website owners and managers forget that meta descriptions are frontline displays and have a significant impact on your search engine optimisation (SEO).

They are what Google shows as a description for your page on search engine results pages (SERPs). And they inform users what your web page is about so they can assess whether they’ll visit it or not.

Meta descriptions provide an excellent opportunity for you to get more traffic for your website. They provide readers and search engines with primary information about your pages.