Internal Linking

Search engine optimisation (SEO) demands that you make your website content easier to understand for search engines so that your content appears and ranks on relevant search engine results pages.

And your website’s structure is built on internal links.

The way a person gets from your home page to a product or shopping page requires them to click on links.

If you do not put a focus on optimising your internal links, Google and other search engines won’t be able to judge your website’s structure and content hierarchy. Without this clear understanding, your website rankings may drop. 

Additionally, readers appreciate a well-organised website. If your website’s links are optimised, consumers will use your website more and bring you website traffic that increases the perceived authority of your content in the eyes of search engines.

So it makes sense to put energy into internal linking.

Read more here: https://kasandz.com/internal-linking/