LEADERSHIP BRANDING: LEVERAGING YOUR PERSONAL BRAND FOR BUSINESS AND PERSONAL SUCCESS
Imagine being engaged in a conversation about your business. It could be a conversation with friends or a pitch presentation to seek sponsorship, investors, or a grant. And, you cannot concisely express what your business stands for. Furthermore, you cannot also express what you, as the business owner, represents- personal branding. In addition, if you cannot picture the leadership process in your company, you have no grasp of the leadership branding concept of an enterprise.
