Most important PPC marketing trends to follow in 2023?

What is PPC advertising? 

PPC stands for Pay-Per-Click advertising. It is a form of online advertising where businesses pay a fee each time one of their ads is clicked. PPC is a way for businesses to get their message in front of the right audience, at the right time, and only pay when someone is interested enough to click on the ad. 

PPC advertising is typically used in search engines like Google, Bing, and Yahoo, as well as on social media platforms like Facebook, Instagram, and LinkedIn. Businesses can create ads that appear at the top of the search results when someone searches for a specific keyword, or they can create ads that appear in a user’s newsfeed or timeline.