The Art of Storytelling for Startups
For startups, data is everything—from valuation figures to business performance, growth to market share. But not everyone works like that. To get your customers or other stakeholders to really understand what you are doing and how well you are doing it, you need more than data. You need a compelling story. Stories help us relate better, connect better and ultimately, build brand love. In today’s digital-first environment, where everyone connects directly with a brand, storytelling is even more critical.
