The Role of Remarketing Lists for Search Ads

PPC advertising has shown to be an invaluable source of consistent income for both B2B and B2C businesses. Employing it or not typically relies on the stage, budget, and short- or long-term objectives of the company. Given PPC’s transparency, measurability (via platforms like Google Ads and Bing Ads), impact in almost real-time and proven ROI, it’s no surprise that more and more companies are utilizing it.