White label analytics: What it is, why it matters & 5 key benefits

White-labelling is the strategy of producing goods and services under one brand name while rebranding and marketing them under another. It attempts to increase customer loyalty and confidence by lowering the time and resources required for the development and deployment of innovative solutions.

But what does white labelling entail for a company’s growth? For startups and established businesses that now offer equivalent, or possibly even higher-quality goods and services but lack well-known brand names in their respective marketplaces, such a business approach has important ramifications.