White label analytics: What it is, why it matters & 5 key benefits
What is White Labeling Software? A company employs white-label software that is branded with the company’s logo. Software as a service (SaaS) is a common marketing strategy for white-label software. Through a monthly or yearly subscription, the company using the software is basically “leasing” or “renting” it. Businesses use white-labelled software products in this way for a variety of reasons.
