100 thieves Merchandise
Nadeshot wanted to create an esports team that was cooler than any other. He recruited players like Enable, who was both a competitor and entertainer on camera.
In 2018, Drake and Scooter Braun became co-owners of the 100 Thieves organization. This move helped the company raise its Series A funding round. Dan Gilbert, the owner of the Cleveland Cavaliers, invested in this round.
